Online lead generation business Clash-Media has received a £2m private equity investment in order to help it crack lucrative US and European markets.
The London-based company has been backed by MMC Ventures, a venture capital firm which invests in early-stage, fast-growth companies.
The funding will enable Clash-Media to increase its sales force in the UK and establish a global platform which stretches in Europe and the US.
The company, founded in March 2006, is led by Simon Wajcenberg, who established AIM-listed TMN Media.
Clash purports to be the UK's number one lead generation network and has clients such as AIG, Masterfoods, Hewlett Packard and Toyota.
Lead generation is still yet to fully take-off in the UK, although is already a $1bn market in the US.
“Online lead generation has become increasingly important as more and more consumers are using phone and postal preference services as blanket opt outs from traditional direct marketing campaigns,” said Wajcenberg.
“The investment from MMC will allow us to expand our leadership in this important market at a time of massive growth when we expect the UK online lead generation market to double by 2009.”
As a part of the deal Stephen Hunt, formerly European Finance Director at Advertising.com, has joined the company as finance director.
© Crimson Business Ltd. 2007
