Supermarket sweep

It’s no easy feat selling your product to the big players. Persuading the supermarkets to give you shelf space is one hell of an accomplishment. But what happens when that relationship you’ve worked so hard to build-up turns sour?

The relationship between supermarkets and their suppliers is never long out of the news these days. The gist of the ongoing argument is the thousands of smaller businesse...

Has cold-calling gone cold?

“Hello?” (distractedly)

“Hello, is that Joe Bloggs?” (friendly and enthusiastic)

“Speaking.” (warily)

“Hi, Mr Bloggs,” (even more friendly) “I’m calling from Office Supplies Ltd, I was wondering…”

“Not interested thanks.” (firmly)

“But Mr Bloggs…” (friendliness verging on hysteria)

Dial tone.

Ah cold-calling. About as popular as flu. And yet as prevalent as the common cold.  But why? When was the ...

Sticking to those you know

As a new business owner you’ll soon be exposed to the ever-expanding and diversifying world of marketing offering no end of 'exciting', 'interactive' and, this bit you can guarantee, expensive ways to attract new customers and hopefully sales. Wherever you'd like your logo emblazoned it's safe to say money can buy it.

But before a marketeer promises you the earth and entices your precious budget, ...