Cinergy International has raised over £720,000 of investment following backing from angel investors and the Capital Fund.
The company has developed an online software tool designed to be used by call centre workers.
The software provides information about a range of products that are typically sold over the phone. Staff are able to access it while in a conversation with customers in order to receive information about competitors products.
The company’s flagship product, Accelerated Intelligence, known as Cinergy AITM, is aimed at clients in the mobile and fixed telephony, broadband and TV markets. Mobile phones are cited by the company as a key market for it to address.
The Capital Fund invested £250,000 and business angels put in a further £472,000.
The money will be used to accelerate Cinergy's growth, enabling it to address new market sectors and further develop its existing products and services.
Chief executive Brian Boroff said: “The most successful companies understand that effective use of intelligence and analysis drives business results – and that’s where we can help.
“Our tool means that every call centre operative knows exactly what competitors are doing and can protect their customer base.”
Boroff added that the funding process was tough but that he felt that the Capital Fund which led the deal were very helpful.
“Helen Reynolds and the team at The Capital Fund were always available to help us through the fundraising process,” he said.
“While we welcomed the diligence it required, it is quite an undertaking for a growing company.”
© Crimson Business Ltd. 2007
