What is it Corporate Entertainment?
Entertaining clients or prospective clients to a great day or night out is a tried and tested method of boosting sales and retaining business. Corporate entertainment revolves around an activity or activities you feel your customers will enjoy, leaving them with positive feelings about your company. It can be easily confused with corporate hospitality, but there’s an important difference. Corporate event entertainment is essentially active – you and your clients will be taking part in something, whereas corporate hospitality involves taking them for a day out to watch something such as a football match. There’s no participation on your side.
Some ideas
There are dozens of corporate entertainment ideas, so you should be able to find something to suit your needs. For example, go-karting, hovercraft flying, clay shooting, quad biking, paintballing, golf, and hot air ballooning are all popular corporate entertainment activities. Corporate entertainment companies will have dozens upon dozens of ideas you can choose from too. How adventurous are you feeling?
The advantages
Taking your clients on a day out is a great way to say thank you for their business, while of course encouraging future business. It can help cement your bond with past, present and future clients, and place your business in their minds as one that approaches things a little bit differently. It is also a good way of letting your clients know that you value them, and for growing businesses, relationships are key.
Getting value for money
Many marketing budgets have a specified entertainment budget to cover corporate entertainment events. But the crucial thing to remember is that the whole point of corporate entertainment is to see a return on your investment. It’s a good idea to work out how much new business you hope to make from a client, and then see if it’s worth spending the amount of money it will cost to take them to an event. For this reason, though this marketing activity might be very expensive (depending on the activity chosen and the number of people involved), you should always ensure you get value for money.
What to do
Again, when organizing days out with clients, you could use the services of a specialist corporate entertainment agency, of which there are hundreds. All you need to do is tell the agency what you want from the event and they will sort the rest out. Alternatively however, you could easily book most examples of corporate entertainment yourself, probably making it a bit cheaper.
