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Our experts solve your dilemmas...
Q.
My company runs a line of energy drinks for sports people and gym goers. We sell online, by mail order and in selected outlets, and have done well in our first four years. I have promoted the business through PR and targeted advertising to date. However, I plan to up the ante over the next year using a £350,000 marketing budget. Can you advise me on our campaign and how we should prepare the business to react to an upsurge in demand? Also, how do we gauge which parts of the new campaign are working?
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