The company is a leader in providing CRM to the construction and building sector and has about 300 clients in the field including companies such as Balfour Beatty Rail, Dimplex, Hanson, Sisk, Amey and Kingspan.
SevenThree, based in Coventry, West Midlands, is also Microsoft’s only recommended partner for CRM giving it a clear advantage over competitors.
Both Maxima and SevenThree believe that the deal will work as there is a strong cultural and strategic fit between the two companies.
Also, it is thought that there is considerable room for expansion in the construction industry, which represents about eight percent of the UK’s GDP.
Ron Parkin, managing director of SevenThree, said: “Being part of Maxima will enable us to accelerate our growth as well as help us bid for much larger projects.
“There is a great cultural fit between the two organisations and everyone in SevenThree is excited about the opportunities this presents.”
© Crimson Business Ltd. 2007
