The company, formerly known as Instant Market Intelligence, received the investment from Advent Venture Partners.
The funding will be used to accelerate Fizzback’s marketing and product development and will enable the company to build its team in order to cope with growing demand.
Fizzback, founded in 2004, typically work for large consumer-facing companies and provide ‘point of experience’ feedback from their customers, clients include businesses such as National Express.
Rob Keve, chief executive officer of Fizzback, said: “To receive strong backing from top venture investor Advent Ventures enables us to launch the Fizzback service across new markets and to build our team.
“We are rapidly executing on our vision to provide any consumer-facing business with the tools to generate, interpret and act on their customers’ feedback.”
As a consequence of the deal Frédéric Court of Advent Ventures will be joining the company’s board.
This is the second round of funding for the company which was initially backed by The Accelerator Group and angel investors.
© Crimson Business Ltd. 2007
