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Advertising
Advertising
Some growing companies see advertising as the lifeblood of their business; others hardly bother with it at all. Every firm’s advertising requirements are different, and it’s also important to think about which types of advertising suit you best. There’s a lot to consider, but this section should get you thinking.
Corporate barter
Hiring an advertising agency
How David Mitchell’s comic rants helped make Bulldog the UK’s fastest growing male grooming brand
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Outdoor advertising
Print advertising
Sponsorship
Successful advertising
Television advertising
Browse articles
Corporate barter
Marketing budget cuts need not be such a threat with corporate barter
Hiring an advertising agency
What you need to know if you're looking at getting outside help for your advertising campaigns
In
Successful advertising
How David Mitchell’s comic rants helped make Bulldog the UK’s fastest growing male grooming brand
Simon Duffy, founder of male grooming brand Bulldog, reveals how online TV shows fronted by Peep Show’s David Mitchell helped the business t...
In
Successful advertising
Why backing Blackpool could put my business in the Premier League
Online money lender Wonga has made a radical departure from its usual marketing activity to secure shirt sponsorship of Blackpool Football C...
In
Sponsorship
Marketing on a shoestring
The stories behind the winners of the ‘How Good is Your Marketing’ scheme
In
Successful advertising
Selling to high flyers
Could ‘ancillary revenues’ be the airlines' lifeline? Growing Business looks at the opportunities for entrepreneurs arising from in-flight m...
In
Successful advertising
Sponsorship for small firms
Is sponsorship an effective or even feasible option for smaller businesses?
In
Sponsorship
Advertising in a downturn
With the advertising industry on its knees, we take a look at the opportunities and risks involved with marketing in a downturn
In
Successful advertising
Making advertising pay
Advertising doesn't often come cheap. Here's how to make sure it's money well spent
In
Successful advertising
Sponsorship
In
Sponsorship
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