Home  >  Marketing  >  Alternative marketing

Alternative marketing

From partnering up with a charity to running a successful guerrilla campaign, there are countless ways to promote your company. It’s never easy to think of an original, beneficial marketing strategy, but this channel can help you by showcasing some of the ground-breaking approaches which have worked for other companies.

Browse articles

  • Bold moves

    GB spoke to those who have dared to be different to bring you some tips on gutsy marketing

  • Guerrilla marketing

    Have you got what it takes to go guerrilla?

  • Experiential marketing

    Experiential marketing gives your customers the opportunity to engage and interact with your brand, products and services face-to-face in an...

  • Event marketing

    Event-organising and exhibiting at conferences can be one of the most time-consuming and expensive ways to market your business. But approac...

  • Telemarketing

    Telemarketing can be an effective way to generate new sales leads, build your customer database, get in contact with lapsed customers and fi...

  • Field marketing

    Field marketing is the process of using sales and promotional activity, usually outsourced to specialists. There’s a huge amount of marketin...

Free finance guides

Find a supplier

more »