A unanimous winner of the Best Use of Technology, Wonga is a pioneering online lender. New users can initially borrow anything from £50 to £200 for between five and 30 days, with more available for those who build up a strong credit score with the website. The target market is 18 to 40-year-old internet users who are employed and banked. The firm was praised for using a blend of technical innovation and a focus on service to revolutionise the fragmented short term lending industry in the UK. The judges were also impressed with the VC-backed firm’s rapid growth: it launched its website in 2007, has lent around £20m, and revenues breached £15m last year.