Brands

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VIDEO: Wilfred Emmanuel-Jones on creating a brand

A brand name has to contain a fundemantal brand truth, says The Black Farmer founder
10/06/11 15:33
VIDEO: Michael Smith on rebranding
12/10/10 11:52
Repositioning for growth

Are you getting the most from your brand? Three companies tell GB why repositioning led to a major acceleration in their growth
Raising your profile

Growing Business weighs up the case for making yourself synonymous with your company's brand
Rebranding your business

How do you know when it’s time to rebrand your business? If it is, how do you go about it?
Creating brand loyalty: The Big Chill

Katrina Larkin on innovative brand extension in a competitive and overcrowded festival market
Not so innocent?

Branding expert John Simmons investigates ethical successes taking the corporate pound
The own brand equation

The production of white label goods: a way to fast profits or the route to future problems?
The numbers game

Image is everything, right down to the numbers. How can your phone number work for or against you?
Extend your brand to accelerate growth

Peter Shaw of brand consultancy Brand Catalyst on how extending your brand can work for you