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For many businesses, their brand is everything; the way people view their business depends on creating and preserving a solid brand image. If you’re not sure how to develop your brand, and need guidance on image and publicity, the following articles should provide a useful guide.

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7 ways to deliver communications that build trust

Keep your customers happy by keeping dialogue with them simple, says Liz Doig
How to communicate technical information without using jargon

Communications expert Liz Doig reveals her six secrets of plain English branding messages - no jargon guaranteed
How to use QR codes to promote your business

Find out why smaller businesses are increasingly using QR codes in their marketing collateral
VIDEO: Wilfred Emmanuel-Jones on creating a brand

A brand name has to contain a fundemantal brand truth, says The Black Farmer founder
10/06/11 15:33
VIDEO: Michael Smith on rebranding
12/10/10 11:52
Repositioning for growth

Are you getting the most from your brand? Three companies tell GB why repositioning led to a major acceleration in their growth
Raising your profile

Growing Business weighs up the case for making yourself synonymous with your company's brand
Rebranding your business

How do you know when it’s time to rebrand your business? If it is, how do you go about it?
Increasing customer loyalty

We asked the experts for their tips on how to keep your customers coming back for more
Do your homework

How to gain and use consumer insights to pursue growth, whatever your budget

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