Broadbandchoices.co.uk, the telecoms comparison site founded by 2010 Young Gun Michael Phillips, has appointed international advertising network M&C Saatchi to handle public relations duties following a 3 way pitch.
The site will use the agency to provide UK press office and social media support, as well as developing a range of strategic campaigns to raise the profile of the brand amongst UK consumers.
Phillips founded Broadbandchoices.co.uk as part of the Consumerchoices.co.uk brand in 2005. It claims to offer an impartial and comprehensive broadband price comparison service to UK consumers, helping them to save money on packages. The firm is Ofcom accredited and also powers around 50 other price comparison sites, including Confused.com and GoCompare.com.
Managing director Phillips said of the deal: “Broadbandchoices.co.uk has reached a pivotal point in its development, so it was essential to re-evaluate our PR strategy and appoint an agency with fresh ideas and a unique approach.
We were looking for an agency with strong story creativity, an energetic team and a proven track record in traditional and social media engagement for clients. M&C Saatchi ticked all the boxes and fielded a stand out pitch team against some very strong competition. I am looking forward to implementing the new strategy to boost our existing PR function with their support and expertise.”