Taptu has combined with Mediafed to create the first global platform to monetise RSS feeds across all digital devices.
The first company to build a significant business around RSS, Mediafed currently works with over 1,200 premium publications worldwide, including New York Times, The Guardian, Le Monde, El Mundo and Sueddeutsche.
In addition, the news feed monetisation service has an impressive mobile user base, which has shot up from 20 million to 50 million in the past three months.
It is hoped that acquiring Taptu, whose mobile news reader enables customers to tailor their news into topical streams, will allow Mediafed to further expand its global social news experience for customers.
Used on tablets and phones in over 100 countries, Taptu’s technology has received a number of awards, including 148Apps’ Best App Ever Award for Best News App on the Android Platform.
Mitch Lazar, CEO of Taptu feels that the deal will allow Taptu’s award-winning technology to expand even further: “We wanted to create technology to provide a service which would help users solve the growing problem of information overload.
“The Taptu dashboard does just that, organising all the content an individual is interested in and ensuring that only the most accurate, relevant elements are delivered direct.
“As a result of joining Mediafed, Taptu’s technology will be used worldwide to create the first global platform to monetise RSS feeds across all digital devices – a monumental step for us.”