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Cleankill
Paul Bates
Cleankill is a pest control company based in Croydon. Founded in 1995, it is an Investor in People approved company. It holds ISO9001 and ISO14001 quality standards and is also accredited to many health and safety standard schemes, including Safecontractor, Constructionline, EXOR, CHAS and Contractorplus. Cleankill aims to be a leading member of the pest control industry, with an emphasis on fast and efficient service delivery, and aims to be recognised as a market leader for innovation of new techniques, embracing modern environmental issues with an integrated range of strategies.
www.cleankill.co.uk
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Entry
Over the past year we have decided to target our business at property managers, as they have the final say in where to place their contracts. We have tried to place eye catching adverts in relevant journals such as Facility Management magazines and Diocesan Church magazines. The Church is a major property manager and congregations are often made up of Type ABC1 managers. We have also advertised at a Championship Football Ground and this gets occasional nationwide coverage on TV and press at no additional cost. All of this advertising is done to attain market penetration and to get potential customers thinking of the name of Cleankill.
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Canon says:
Cleankill produced great examples of their previous marketing work, using quite humorous ads to bring colour to what can be seen as an unglamorous industry! |
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Plans for the Canon PIXMA iX7000
It is extremely unusual for a company in the pest control industry to advertise. We try to make all of our advertising, whether in trade journals, hoardings or promotional flyers, relevant to the market that we are trying to attract. With our flyers we often have to produce a 'one version flyer' that we hope appeals to all markets.
A Canon PIXMA iX7000 would give us the ability to print create and print professional 'short run' promotional flyers, which can be easily edited and amended to ensure total relevance to our target markets. This would reduce our external design and printing costs and allow our marketing to continually move forward and develop, rather than becoming stale and tired.
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