Food and juice bar chain Crussh has launched an Olympic marketing drive, offering customers free drinks and snacks whenever team GB is awarded a medal.
Ranked according to whether GB wins gold, silver or bronze, the prizes are offered to the first 10 customers to enter the store brandishing the password, which is released on the Crussh twitter page @crusshjuicebars.
With Bradley Wiggins taking gold in the cycling time trial and rowing pair Heather Stanning and Helen Glover also becoming Olympic champions, yesterday proved a bumper day for Crussh devotees.
In keeping with the Olympic spirit, last week Crussh sponsored cheerleading squad CheerGB as they stormed the streets of central London in support of team GB, recording this video along the way.
The squad shook their pom poms in celebration of the launch of Crussh’s new Cool Britannia Super Smoothie, which features red, white and blue energy-enhancing ingredients.
Moreover, Crussh products are making an appearance at the Olympic Games, as the company is running the ‘sandwiches and salads’ kiosk at the Earls Court volleyball arena – offering supporters the only frozen yoghurt desserts available throughout the stadium.