A group of eight entrepreneurial businesses have announced plans to take customer focus and servicing to the top of the corporate, political and media agenda.
The Consumer Forum was founded in 2009 by UK businesses LOVEFiLM, Ella’s Kitchen, Photobox , A Suit That Fits, Chemist Direct, King of Shaves and the Reading Room. Its new ‘To the Top’ campaign aims to encourage business leaders to sign up to a manifesto to commit to ‘excellence in customer focus and service throughout their business.
Speaking at the recent Consumer Forum conference, Simon Calver, chief executive and founder of LOVEFiLM, said: “Collectively we will have a much better opportunity and chance to influence physical agendas in the UK political economy. As part of the new government seeks to establish itself, we need to think how we can help the new policy makers in terms of influencing the UK schemes.”
The forum’s three main objectives are: to improve communications between consumers, businesses and government by working in partnership to improve the consumer experience, to identify and promote innovative ways of improving consumer services and to disseminate this information to key government and industry stakeholders and the media.
The main benefits for organisations becoming forum members include: gaining business development and a unique selling point in the marketplace and being part of a forum that engages with government to shape decisions and legislation around consumer engagement and regulation.
Mark Field, MP for London and Westminster, challenged business leaders to join up to the campaign by becoming a forum member.
“The ‘To the Top’ campaign seems to combine precisely what business needs this moment in time,” he commented.