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Earlier this year Growing Business and imaging experts Canon teamed up to discover the best examples of SME marketing. We were both delighted with the quality and the quantity of entries. Many people assume that the most innovative and effective marketing comes from the enterprise giants. However, we at Growing Business know that when times are hard, the real innovation comes from smaller businesses fighting to maintain and improve their market share in a fiercely competitive business environment and your entries have proved that.
Three entries have won a top of the range A3 Canon PIXMA iX7000 printer which will enable them to print a range of marketing material that will cut out unnecessary print costs and help them develop their businesses further. They are profiled in detail below. We have also profiled some of our favourite runners up who are worthy of a mention. Thanks to all those who entered for making this scheme such a success and best of luck in your future marketing endeavours.
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SuperJam
Fraser Doherty
Our first winner, multi-award winning Scottish jam company Superjam, proves there are huge rewards available when you successfully connect with the users of your product. View Profile |
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Cleankill
Paul Bates
Our second winner, pest control company Cleankill, created a series of targeted and humorous adverts to advertise their services to key markets. View Profile |
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Cocoabean
Mary Pratt
Last but by no means least, recruitment consultant Cocoabean entered their 12 week postcard campaign. Full of bold, eye catching images and punchy taglines it’s easy to see why these were so successful.
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Bad Pony Media Group
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A Suit that Fits
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Brave New Talent
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The Brix at St.Matthews
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| Campaign: Be a Bad Pony TV Star |
Campaign: Tailoring the Tallest man in the world |
Launch of Graduate Social Network |
ArtsCrafts Fair 2009 |
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Canon is a world-leading innovator and provider of imaging and information technology solutions for the home and office environments.
Canon has a global philosophy of Kyosei - living and working together for the common good, which clearly demonstrates commitment to customers, staff and the environment shared by all.
Canon (UK) Ltd is the UK marketing and sales operation for the global company based in Tokyo, Japan. In the UK Canon employs around 1,450 people in various locations including Ireland.
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The main business focus for Canon (UK) Ltd is in two clearly defined market segments: Business Solutions covering both the office and professional printing environments (including: multifunctional printers, IT consultation, photocopiers, printers, large format printers, fax machines, document management hardware & software) and Consumer Imaging (input solutions: film and digital SLR cameras, digital still compact cameras, camcorders, binoculars, calculators and scanners; and output solutions: Inkjet and laser printers, faxes, desktop all-in-ones and multimedia projectors). Broadcast Division is an extension of their product portfolio covering the supply and servicing of professional lenses and their accessories to the Television Broadcasting environment.
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