Adam Balon, co-founder of Innocent Drinks, has joined the Advisory Panel of Piper Private Equity, a specialist in small to middle market consumer brands.
Piper, founded in 1986, has invested in businesses such as Bode, Las Iguanas and Maximuscle, and founded and developed the Pitcher & Piano chain.
Balon founded Innocent Drinks in May 1999, alongside Richard Reed and Jon Wright, and the business now has Britain’s number one smoothie brand. It turned over £100m in 2009, selling over 2 million smoothies a week in Britain and Europe.
Balon commented: “I am fascinated by small, growing businesses with great potential – investing in a brilliant idea and making it more successful.
“I feel that many of the lessons I’ve learnt while building Innocent can be applied to help other fast growing consumer branded businesses create something of real value.”
“There comes a point when bringing in the extra funds and expertise can be really helpful for young companies – and that’s what Piper does so well.”
Chris Curry, managing director of Piper, added: “We’re delighted that Adam has joined our Advisory Panel. He has a wealth of experience Piper will be able to draw on, particularly his understanding of the issues and challenges involved in building a fast growing consumer business and taking it international.”
Crimson Business Ltd. 2011