Measuring pay per click results
My business, which is an equipment supplier for tradespeople, has recently added an e-commerce arm to its website. I’m aware that the success or otherwise of the venture will depend on the amount of traffic the site can generate through well placed organic search listings. However, I’ve recently dropped to page two or under on Google for my main keywords and have been considering investing some money in both SEO activities and pay per click (PPC) campaigns. I don’t really know where to start and need some help in measuring results. How do I go about this?
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