Marketing

Features

Handling bad publicity

You can’t always avoid negative publicity. Here’s how to be smart about managing the aftermath

18/11/09 09:00

Advertising in a downturn

With the advertising industry on its knees, we take a look at the opportunities and risks involved with marketing in a downturn

17/06/09 09:00

Bold moves

GB spoke to those who have dared to be different to bring you some tips on gutsy marketing

13/05/09 15:12

Affiliates: Your virtual salesforce

Last year, sales of £3bn were produced by affiliate marketing. Here's how to get in on the action

17/04/09 11:16

Rebranding your business

How do you know when it’s time to rebrand your business? If it is, how do you go about it?

01/03/09 10:53

Getting past the buyers

Winning over the high-street gatekeepers can be an arduous task. Here's our guide to getting listed

01/02/09 12:21

Increasing customer loyalty

We asked the experts for their tips on how to keep your customers coming back for more

01/12/08 17:22

Do your homework

Our guide to making the most of market research, whatever your budget

01/11/08 15:57

What's your PR strategy?

Great public relations is an invaluable addition to any growing business, but how do you secure it?

01/10/08 17:46

Creating brand loyalty: The Big Chill

Katrina Larkin on innovative brand extension in a competitive and overcrowded festival market

Taking on the big boys

GB asks leading entrepreneurs how to win market share with a new brand

09/07/08 12:21

Market research: how to make it work

Market research is not just the domain of the blue-chips, says Brainjuicer's John Kearon

01/05/08 13:14

Ready to face the cameras?

We find out what it's like on the other side of the camera

02/04/08 16:39

Guerrilla marketing

Have you got what it takes to go guerrilla?

01/04/08 14:57

Making advertising pay

Advertising doesn't often come cheap. Here's how to make sure it's money well spent

01/03/08 16:22

The Secret Diary

of a part-time marketing director

01/11/07 15:23

I went naked to sell my products

How far would you go to promote your brand?

01/09/07 16:46

Not so innocent?

Branding expert John Simmons investigates ethical successes taking the corporate pound

01/07/07 15:10

Does Google find you?

Like it or not - search engine rankings can have a huge impact. Here's how to boost them

01/06/07 11:36

The own brand equation

The production of white label goods: a way to fast profits or the route to future problems?

01/03/07 10:20