Marketing

Features

Handling bad publicity
You can’t always avoid negative publicity. Here’s how to be smart about managing the aftermath
18/11/09 09:00
Advertising in a downturn
With the advertising industry on its knees, we take a look at the opportunities and risks involved with marketing in a downturn
17/06/09 09:00
Bold moves
GB spoke to those who have dared to be different to bring you some tips on gutsy marketing
13/05/09 15:12
Affiliates: Your virtual salesforce
Last year, sales of £3bn were produced by affiliate marketing. Here's how to get in on the action
17/04/09 11:16
Rebranding your business
How do you know when it’s time to rebrand your business? If it is, how do you go about it?
01/03/09 10:53
Getting past the buyers
Winning over the high-street gatekeepers can be an arduous task. Here's our guide to getting listed
01/02/09 12:21
Increasing customer loyalty
We asked the experts for their tips on how to keep your customers coming back for more
01/12/08 17:22
Do your homework
Our guide to making the most of market research, whatever your budget
01/11/08 15:57
What's your PR strategy?
Great public relations is an invaluable addition to any growing business, but how do you secure it?
01/10/08 17:46
Creating brand loyalty: The Big Chill
Katrina Larkin on innovative brand extension in a competitive and overcrowded festival market
Taking on the big boys
GB asks leading entrepreneurs how to win market share with a new brand
09/07/08 12:21
Market research: how to make it work
Market research is not just the domain of the blue-chips, says Brainjuicer's John Kearon
01/05/08 13:14
Ready to face the cameras?
We find out what it's like on the other side of the camera
02/04/08 16:39
Guerrilla marketing
Have you got what it takes to go guerrilla?
01/04/08 14:57
Making advertising pay
Advertising doesn't often come cheap. Here's how to make sure it's money well spent
01/03/08 16:22
The Secret Diary
of a part-time marketing director
01/11/07 15:23
I went naked to sell my products
How far would you go to promote your brand?
01/09/07 16:46
Not so innocent?
Branding expert John Simmons investigates ethical successes taking the corporate pound
01/07/07 15:10
Does Google find you?
Like it or not - search engine rankings can have a huge impact. Here's how to boost them
01/06/07 11:36
The own brand equation
The production of white label goods: a way to fast profits or the route to future problems?
01/03/07 10:20

Editor's Picks

Call Britannia: a new chapter for social enterprise?
Karen Darby on her ambitious growth plans for Call Britannia and why you can't have a social impact without profit
in Raising Finance
The future of leadership
The collapse of the financial system gave us pause for thought about how we choose our leaders. Malcolm Gladwell and Daniel Goleman suggest an alternative way forward
in Leadership Skills
David Evans
The founder of Grass Roots on why his values haven’t changed since he named his company at a Led Zeppelin gig 30 years ago
in Entrepreneur Profiles

Videos

Young Guns 2009 Video
Interviews with Andrew Long, Priya Lakhani, Kieran O'Neill, Angus Hewlett, Susanna Simpson, Sokratis Papafloratos and top gun Marc Boyan
in Young Guns 2009
Piatkus Books: Judy Piatkus
Piatkus Books founder Judy Piatkus tells GB why she sold her 10m business to Little Brown in 2007 and how she found the right buyer.
in Interactive
Guide to multimedia
Boost your business with a powerful online presence - Intel tells you how