Marketing

Features

10 ways to improve your e-campaign

How to get the most from your email marketing activity

05/07/10 18:16

Marketing on a shoestring

The stories behind the winners of the ‘How Good is Your Marketing’ scheme

17/06/10 16:50

Sponsorship for small firms

Is sponsorship an effective or even feasible option for smaller businesses?

30/04/10 15:58

The power of promotions

How to please your customers without damaging your brand

06/04/10 10:37

Handling bad publicity

You can’t always avoid negative publicity. Here’s how to be smart about managing the aftermath

18/11/09 09:00

Advertising in a downturn

With the advertising industry on its knees, we take a look at the opportunities and risks involved with marketing in a downturn

17/06/09 09:00

Bold moves

GB spoke to those who have dared to be different to bring you some tips on gutsy marketing

13/05/09 15:12

Affiliates: Your virtual salesforce

Last year, sales of £3bn were produced by affiliate marketing. Here's how to get in on the action

17/04/09 11:16

Rebranding your business

How do you know when it’s time to rebrand your business? If it is, how do you go about it?

01/03/09 10:53

Getting past the buyers

Winning over the high-street gatekeepers can be an arduous task. Here's our guide to getting listed

01/02/09 12:21

Increasing customer loyalty

We asked the experts for their tips on how to keep your customers coming back for more

01/12/08 17:22

Do your homework

Our guide to making the most of market research, whatever your budget

01/11/08 15:57

What's your PR strategy?

Great public relations is an invaluable addition to any growing business, but how do you secure it?

01/10/08 17:46

Creating brand loyalty: The Big Chill

Katrina Larkin on innovative brand extension in a competitive and overcrowded festival market

Taking on the big boys

GB asks leading entrepreneurs how to win market share with a new brand

09/07/08 12:21

Market research: how to make it work

Market research is not just the domain of the blue-chips, says Brainjuicer's John Kearon

01/05/08 13:14

Ready to face the cameras?

We find out what it's like on the other side of the camera

02/04/08 16:39

Guerrilla marketing

Have you got what it takes to go guerrilla?

01/04/08 14:57

Making advertising pay

Advertising doesn't often come cheap. Here's how to make sure it's money well spent

01/03/08 16:22

The Secret Diary

of a part-time marketing director

01/11/07 15:23