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  • How do I integrate my online marketing?

    How to use social media to best effect
  • What’s the point of tweeting?

    I started my business 15 years ago and have a number of very strong relationships with clients, many of which have come from referrals and direct mail in our trade magazine. A rece...
  • How do I target business customers?

    I run a games software business, and our products have proved popular with consumers. I’m keen to exploit business-to-business (B2B) interest to provide another revenue stream. Wha...
  • Can we measure pay per click results?

    My business, which is an equipment supplier for tradespeople, has recently added an e-commerce arm to its website. I’m aware that the success or otherwise of the venture will depen...
  • Why do product launches fail?

    My email marketing company is developing a new system aimed at small businesses. We’re confident we’ll get the workings of the system spot on and can price it very competitively, b...
  • How should I use customer data?

    My travel agency has done some search engine optimisation (SEO) work on getting traffic to our site, but I’m concerned that we’re not doing enough to capture the details of the res...
  • How do I manage a web project?

    My marketing agency undertook a big web project with what we thought were promising developers a few months ago. The project is overrunning, we’re disappointed with what we’ve seen...
  • Should I cut our PR?

    My business-to-business logistics firm has been holding its own in the recession, but cashflow remains a concern. I’m keen to reappraise costs, particularly in advertising and mark...
  • Is going on TV a good idea?

    I recently received a call from a TV production company that wanted to do a fly-on-the-wall documentary about businesses in my area. I refused at first, but I’m wondering if it mig...
  • Can I stay true to our ethics?

    I’ve been running my own catering business for the past two years and have received interest from some retailers for my desserts. However, to date I have always sold to non-ret...
  • Can I market on a shoestring?

    I’m keen to grow my profitable design business and offer new services. However, my plans have been disrupted by a lack of finance, as the banks won’t lend us anything. I have enoug...
  • How do we start market reearch?

    I’ve joined a fashion and beauty business as finance director and its owner has recently created a cleansing product, but we have yet to decide on its branding. I’m keen that we un...

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