Growing Business books
Boost your business with the power of mobile commerce
By 2015, mobile commerce will be worth $120 billion.Over 70% of the worlds' population owns a mobile phone.74% of users have purchased as a result of using smartphones whilst shopping.
Mobile commerce is growing extraordinarily fast. Global penetration of mobile devices means that within just a few years mobile will be by a long way the biggest global commercial platform. The size and portability of the devices opens up new ways of doing business and will transform business in most sectors. But when, where and how will this happen? And how can you ensure that it is more opportunitiy than threat?
M-Commerce reveals the facts and trends to help you understand what is happening today and formulate the right strategy for tomorrow. Written by Paul Skeldon, editor of M-retailing.net and one of the world's leading mobile commerce authorities, this book is crammed with information and in-depth case studies, yet remains easy and entertaining to read.