Mobile Interactive Group (MIG), the mobile and digital communications business, has bought Golden Bytes International B.V in a move to fast track its reach in European markets.
The acquisition will help MIG increase its consolidated revenues to over £100m for 2011.
Founded in 2005 by Barry Houlihan (a Growing Business Young Gun in 2006), MIG provides global integrated mobile and digital communications platforms, products and applications, which are developed using MIG’s technology across multiple sectors.
Houlihan said: “As part of our extensive international expansion plans, MIG specifically targeted Golden Bytes to give the business further reach, extending our global footprint to cover the UK, USA, Australia and now Europe.”
MIG has acquired Golden Bytes through existing funds for an undisclosed sum, and plans to use its existing connections to help grow the brand.
“The combination of knowledge, experience, services and technology will deliver greater value and more engaging experiences to customers utilising our platforms, and will contribute significantly to our margin and revenue growth internationally,” added Houlihan.
Last year MIG bought mobile marketing and CRM provider Piri Limited to broaden the group’s technology and services offerings.
In its financial results for 2010, MIG reported a 46% gross profit margin increase, 30% staff growth and a revenue increase of 15%.
© Crimson Business. Ltd 2011