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Online marketing

The rise of twitter and Facebook has made online marketing more exciting than ever – but to be really effective, you need to determine which online medium is best for you and how best to promote to an online audience. This section is designed to help you on your way.

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Are Groupon deals worth doing for your business?
Are Groupon deals worth doing?
We investigate whether group buying sites, such as Groupon, will bring you new customers, and at what price. Could the rapid growth damage y...
List generation

GB's short guide on how to increase your subscriber list
Creating a newsletter

Communicate news with your staff and customers in an informative and engaging newsletter
Twitter

GB's guide on using Twitter to market your business
Facebook

Here's how to get the most out of Facebook for your business
10 ways to improve your e-campaign

How to get the most from your email marketing activity
E-newsletters: the need to know principle

How to say what you need to say – and no more
Word of mouse

GB investigates the potential impact of social networking for your business
Website marketing

The internet is now an integral part of doing business and your website marketing strategy is crucial to your success. For many online busin...
Does Google find you?

Like it or not - search engine rankings can have a huge impact. Here's how to boost them

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