Essence of the Entrepreneur 2009

Company: Hungry House
Founders: Shane Lake and Tony Charles
Based: London

Hungry House allows consumers the convenience of ordering takeaways online, while simultaneously enabling 1,600 independent restaurants to receive orders from their customers with no set-up or website maintenance costs. It also allows customers to read reviews before ordering from restaurants. Founders Shane Lake and Tony Charles survived an aborted £100,000 Dragons’ Den deal, which fell through when James Caan pulled out during due diligence, secured alternative investment and expected delivered revenues of £500,000 last year. The firm is planning to increase its base of partner restaurants to 3,000 by the end of this year.

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