A. Jonathan Fitchew writes:
o drive the business forward, you need to have a team that has common goals and beliefs, and the motivation to achieve them. Don’t keep your business strategy to yourself, but share your plans, aims and goals and listen to theirs – communication is key to building trust and energy.
Be open about what is being done to develop the business, the targets you have and where you see the future – developing employee understanding of these areas will help generate loyalty and support. Speak to your team as individuals, rather than as a homogenous whole – they have different skills, needs and attitudes. Be more personal about your communication, and really get to know your team and what motivates them.
Also, consider incentives to motivate staff. These don’t have to be solely financial. For a start, ensure success is recognised. The communication of personal achievements is a great way to boost team spirit. Look for extra ways to make your staff feel valued and be willing to incorporate new systems to accommodate their needs. For example, consider an earlier finish on a Friday. It may not be the big bonus they have come to expect, but it will be appreciated and offers reward without a hefty financial cost.
Many companies are having to reassess their structure and operations, but not everyone will do it positively. You have identified that your staff are key to your ongoing success, so build your communication with them, enhance your company culture and motivate them to be an integral part of your future, and you will see a stronger, more supportive workforce.