StylistPick, the fashion ecommerce site, has secured £5m in a Series A funding round co-led by venture capital firms Accel Partners and Index Ventures.
Founded in 2010 by Felix Leuschner, StylistPick received an initial seed investment from Index Seed and angel investors Stefan Glaenzer, Alex Zubillaga and Robert Dighero.
Leuschner says the investment will be used for category diversification, geographic expansion and increased sales and marketing efforts, and “will enable us to grow the business more quickly”.
As part of the deal Robin Klein, a partner at Index Ventures, and Sonali De Rycker from Accel will join the StylistPick board.
“Felix is a proven entrepreneur who knows how to build successful businesses, so we were excited about the opportunity to work with him on growing StylistPick into a category leader,” says Klein.“The eCommerce industry is undergoing a huge wave of innovation and companies like StylistPick are leading the way.”
StylistPick aims to combine the feel of boutique shopping with a subscriptions-based purchasing model.
Partnering with well-known stylists and celebrities such as Grace Woodward from Britain’s Next Top Model and The X Factor and fashion journalist and TV presenter Louise Roe, StylistPick presents its customers each month with specially curated selections of shoes, handbags and accessories that they have the option to purchase.
© Crimson Business. Ltd 2011