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Successful advertising

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Hiring an advertising agency

What you need to know if you're looking at getting outside help for your advertising campaigns
How David Mitchell’s comic rants helped make Bulldog the UK’s fastest growing male grooming brand

Simon Duffy, founder of male grooming brand Bulldog, reveals how online TV shows fronted by Peep Show’s David Mitchell helped the business t...
Marketing on a shoestring

The stories behind the winners of the ‘How Good is Your Marketing’ scheme
Selling to high flyers

Could ‘ancillary revenues’ be the airlines' lifeline? Growing Business looks at the opportunities for entrepreneurs arising from in-flight m...
Advertising in a downturn

With the advertising industry on its knees, we take a look at the opportunities and risks involved with marketing in a downturn
Making advertising pay

Advertising doesn't often come cheap. Here's how to make sure it's money well spent
I went naked to sell my products

How far would you go to promote your brand?
Does sex sell?

And would you want to profit from it anyway? We look at the relationship between sex and advertising

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