Essence of the Entrepreneur 2009

Company: Loop Knitting
Founder: Susan Cropper
Based: London

Loop founder Susan Cropper, 50, can boast the unusual accolade of having been a key player in the resurgence of knitting in the UK. Cooper set up an online knitting shop and a single branch in Islington in July 2005. The company sources yarns from all over the world as well as a vast range of haberdashery, patterns and knitting books. Fashion designer Stella McCartney used one of the firm’s organic cotton yarns in a recent collection, and its Islington outlet was voted one of London’s top 100 shops by Time Out magazine.

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