London-based telephony analytics provider IOVOX has secured an undisclosed funding sum from Octopus Investments.
Founded in 2007, IOVOX allows clients to measure the effectiveness of telephone campaigns by providing analysis of all aspects of telephone traffic.
With customers including BT, Zoopla, and News International already on board, IOVOX is hoping to use the new funding to increase its staff base and eventually expand into the European market.
The investment from Octopus will also be used to help IOVOX to further develop technology, with plans to roll out its own virtual telephone exchanges already in motion.
Managed by the ventures team at Octopus Investments, the deal sees Jo Oliver of Octopus Investments become a board member of IOVOX.
Ryan Gallagher, CEO and founder of IOVOX commented: “Despite the prevalence of sophisticated online analytical tools, when a business receives an inbound phone call it is difficult for it to understand what has led to that person making the call. IOVOX addresses this problem.
“We enable companies to measure the effectiveness of offline marketing campaigns in a very novel way and we are really excited about working with Octopus to expand our services into new geographies.”