Carmine Gallo
McGraw-Hill
£18.99
 
Communication coach Carmine Gallo has produced a follow-up to bestseller The Presentation Secrets of Steve Jobs which asks ‘What would Steve do?’ to reveal the basic principles behind the Apple co-founder’s phenomenal success.

This book is a fascinating, often inspirational, insight into the principles behind the innovation the brand is known for; a reader might struggle, however, to work out how practically to apply its lessons to their own business.