Oh, how delightfully and inextricably New Media we all are. This is, ladies and gentlemen, a blog on blogging. Surely a sign of the times if ever there was one? Worry ye not, though – this isn’t simply some sort of post ironic exercise in meta-discussion. No, there is a straightforward question behind all this, namely: Can blogging drive your sales?
The world of marketing is certainly changing, and small businesses and start-ups have the advantage of being able to keep up with it, not being slowed down by unwieldy and inflexible marketing departments. The internet has changed the face of…well, everything, but marketing more specifically, as retailers hurriedly follow their elusive customers-to-be through the world wide web.
One word, in fact, can sum up the new direction that brand promotion has taken, and become mildly obsessed with: Google. Getting to Number One in Google rankings has taken on the sort of significance previously reserved for the flashing adverts in Piccadilly Circus, or, if you’re a publisher, critical acclaim from Richard and Judy.
Not only will picking up your quill and ink (laptop or Blackberry) and scribbling off a few lines (henceforth known as the first edition of your blog) help your Google rankings by keeping your website updated regularly, but it also gives you free and bountiful space to effusively extol your particular product or service.
For an example, have a look at Innocent’s website, where the tone of their blog encapsulates neatly the brand image the company has cultivated. Go on, find your inner Shakespeare.
What do you think? Let us know in the box below.
