Warren Bennett & David Hathiramani,
A Suit That Fits.com
This was a hotly contested category, but the winner is a firm that sells hand-tailored suits via the internet. Its young founders have taken a very British tradition of tailor-made suits and used innovative technology to enable anyone with an internet connection to easily create their own boutique suit at an affordable price. The judges also liked the company’s unique online ‘Style Wizard’ which allows customers to choose from 40 billion possible suit combinations. The suits are produced by tailors in Nepal, who are paid salaries 50% above the national average.