2010 Young Gun Matt Connolly, is set to launch his new online dating business venture.
Launching across the UK, US, Australia, New Zealand, Canada, Ireland and South Africa on October 26, myLovelyParent enables users to arrange dates for their ‘older’ parents online.
Thousands of users are already signed up to receive an invitation to the site, which is partnered with leading family and parenting charity Family Lives to provide members family support and advice while using the site.
myLovelyParent is Connolly’s first start-up since he decided to close his digital marketing agency Enable Interactive in 2010 and he is confident that the new venture will appeal to children and parents alike: “People want their parents to be happy and, if possible, to have someone special to share that happiness.
“myLovelyParent is a site where adult children can encourage their parents online whether for companionship or to meet someone new. It’s a unique website that is incredibly safe and easy to use.”